{"id":10223,"date":"2024-01-08T12:15:58","date_gmt":"2024-01-08T01:15:58","guid":{"rendered":"https:\/\/smithink.stackedsite.com\/?p=10223"},"modified":"2024-01-08T12:16:01","modified_gmt":"2024-01-08T01:16:01","slug":"the-accountants-guide-to-fishing","status":"publish","type":"post","link":"https:\/\/smithink.com\/2024\/01\/08\/the-accountants-guide-to-fishing\/","title":{"rendered":"The Accountants\u2019 Guide to Fishing"},"content":{"rendered":"\n
January is the month for holidays, for relaxing, for contemplation. For me that involves spending time at Port Stephens out on the water trying to skillfully convince a succulent fish to hop onto my line. As anyone knows such an exercise involves a great deal of patience. As I have sat in the sun replenishing my stocks of vitamin D, it occurred to me that business development for accountants is a lot like fishing.<\/p>\n\n\n\n
Do you have attractive bait?<\/h2>\n\n\n\n
As any good fisherman knows bait is critical. I\u2019ve never \u201cgot\u201d plastic bait, particularly in estuary fishing – the fish are not that stupid! Anyway, it is interesting how fickle fish seem to be. Some love pilchards, some prawns, some squid or worms. How do you know what to use?<\/p>\n\n\n\n
It is the same with clients and prospects. Different clients can be attracted to different service offerings. These preferences will change over time as the client\u2019s circumstances change. Unless you want to attract a very narrow range of clients you need to experiment with a broad range of service offerings to see what will work. Some clients may be attracted to simple down to earth services to help them manage their cash flow more effectively. Others may be looking for more holistic services that address their business and personal financial strategies. It is critical that you experiment to determine what offerings are attractive to clients.<\/p>\n\n\n\n