{"id":10299,"date":"2020-11-06T11:57:03","date_gmt":"2020-11-06T00:57:03","guid":{"rendered":"https:\/\/smithink.stackedsite.com\/?p=10299"},"modified":"2020-11-06T16:48:22","modified_gmt":"2020-11-06T05:48:22","slug":"building-a-business-advisory-service-brand","status":"publish","type":"post","link":"https:\/\/smithink.com\/2020\/11\/06\/building-a-business-advisory-service-brand\/","title":{"rendered":"Building a business advisory brand"},"content":{"rendered":"

In today\u2019s dynamic accounting market brands are so much a part of our day to day lives that we forget how much we depend on them. Look at successful businesses like McDonalds, Qantas and Coca Cola for example. Their brand is well recognised and the market knows what goods and services they offer.<\/p>\n

Whenever I work with an accounting practice my first question is: what is your business advisory service brand name? What is the unique name that you will call your service offering, and clients and prospects will readily know what this offering is? Often the answer is \u201cI did not think of that\u201d or \u201cwhat would you call it?\u201d or \u201cwhat do other firms use?\u201d<\/p>\n

So much time is spent working on the brand for the compliance side of a practice. When it comes to business advisory it is often too difficult or linked into another totally different service line.<\/p>\n

Your business advisory brand sets you apart from your competition. It helps develop your unique selling proposition (USP) and is the link between compliance and reliance.<\/p>\n

When a current client witnesses the benefit of your business advisory service and tries to communicate that benefit to their contacts, what will they call it? That thing you do with a computer and data projector? This is not good enough! Successful accounting practices brand well and for good reason. Strong brands help:<\/p>\n