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Unleashing Growth Potential: Developing a Niche Industry Market for Your Firm By Mark Holton on Jun 27, 2023


Golf professionals require accounting firms that go beyond compliance services, offering valuable advisory services to improve their financial position both on and off the course. Drawing from 18 years of experience in the industry, I have identified the top ten actions that accounting firms can provide to add value to golf professionals’ financial strategies. Discover how these actions can make a significant impact on their success.

  1. Making Profit-Based Business Decisions:
  • Empowering golf professionals to make informed decisions that enhance profitability
  • Using financial data to drive better business strategies

2. Understanding Price and Volume Variances:

  • Unveiling the relationship between price, volume, profit, and cash flow changes
  • Leveraging this understanding to optimise revenue streams

3. Unlocking Profit Within Financial Statements:

  • Equipping golf professionals with the knowledge to identify profit sources in financial statements and reports
  • Harnessing hidden profit potential for financial growth

4. Evaluating Profit Performance and Driving Future Success:

  • Assessing profit performance to identify strengths and areas for improvement
  • Developing strategies for sustainable growth and enhanced profitability

5. Strategic Inventory Management:

  • Analysing inventory turnover rates and identifying strong and weak performing items
  • Strategic acquisition of fast-moving, high-profit inventory lines

6. Effective Cash Flow Control:

  • Implementing measures to manage cash flow efficiently
  • Identifying potential cash shortfalls and securing appropriate financing solutions

7. Budgeting and Cash Flow Analysis:

  • Collaborating with golf professionals to develop and analyse budgets and cash flow projections
  • Providing insights for effective financial planning and decision-making

8. Optimising Capital Investment and Returns:

  • Assisting golf professionals in making informed decisions regarding capital investments
  • Maximising returns and ensuring efficient utilisation of financial resources

9. Strengthening Financial and Internal Controls:

  • Developing robust financial and internal control systems
  • Safeguarding assets and minimising risks

10. Efficient Tax and Payroll Management:

  • Managing tax obligations and optimising tax strategies for golf professionals
  • Ensuring compliant and accurate payroll management

Express Your Interest:
Smithink is seeking expressions of interest from accounting firms across Australia to gauge the demand for PGA Approved Service Provider training in early 2024. To confirm your interest, please email me at [email protected].

For any inquiries or questions, feel free to reach out to us. We’re here to assist you in enhancing your accounting services for golf professionals.


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