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Running Effective Advisory Board Meetings: Tips and Best Practices By Mark Holton on Jul 3, 2024

advisory board meeting concept

What are advisory board meetings?

An advisory board meeting is a collaborative and structured gathering where an organisation engages with a group of advisors and stakeholders to seek expert guidance and insights.

Running advisory board meetings for clients can be crucial for providing valuable guidance and support to your clients and enhancing the value of your business advisory services. Here are some tips for running effective board of advice meetings:

Prepare an Agenda

Create a clear agenda outlining the topics to be discussed during the meeting. Share the agenda with clients in advance so they can come prepared. In my experience, every board meeting I have attended is always preceded by an agenda and followed by an order of proceedings.

Foster Open Communication

Encourage open dialogue and active participation from all clients and your team. Create a supportive environment where everyone feels comfortable sharing their thoughts and concerns.

Focus on Client Needs

Keep the discussions client-centric and ensure that the advice provided addresses their specific needs and challenges. Conducting a needs analysis before these meetings is the best way to identify what is important to the client and help link solutions to these needs.

Provide Actionable Insights

Offer practical advice and actionable insights that clients can implement to improve their businesses or address their concerns. Concentrate on SMART Goals (Specific, Measurable, Achievable, Relevant, and Time-Bound).

Follow Up

After the meeting, follow up with clients to ensure they have the support and resources needed to act on the advice provided. Short, sharp telephone calls or online meetings keep the client focused on their goals and commit them to an accountability model driven by you.

advisory board meeting concept

Maintain Confidentiality

Respect the confidentiality of client information and discussions during the meeting to build trust and foster a sense of security.

Stay Informed

Keep yourself updated on industry trends, market changes, and regulatory updates to provide relevant and timely advice to your clients. Every meeting needs to look and feel slightly different to the client. Introduce new concepts gradually to build confidence with the client and make each meeting feel fresh and engaging.

    Following these guidelines ensures that your advisory board meetings are productive and beneficial for your clients.

    Benefits of Effective Advisory Board Meetings

    Effective advisory board meetings can provide numerous benefits, including:

    • Enhanced Decision-Making: Access to diverse expertise helps clients make informed decisions.
    • Strategic Guidance: Clients receive strategic insights that align with their business goals.
    • Networking Opportunities: Clients can connect with industry experts and peers.
    • Accountability: Regular follow-ups and actionable insights ensure clients stay on track with their goals.

    By optimising your advisory board meetings, you can offer significant value to your clients and strengthen your advisory services.

    Mark is an expert in helping accounting firms optimise their strategic planning. If you would like to set up a complimentary 45-minute strategy assessment, please contact us.


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