Strategic planning involves aligning your client’s business with its vision, mission and values. Then, take the time to think through where it makes sense to focus energy and resources in order to reach intended outcomes and results and ensure all stakeholders are aligned and working toward common goals. This session will help you determine where your clients are today, where you want to get them tomorrow and, more importantly, how and when to get them there.

Presented By: Mark Holton, Smithink

Video transcript – key points:

Why Strategic Planning is Essential

Helps accounting firms transition from compliance-focused services to advisory-based opportunities.
Provides a framework for long-term client engagement and accountability.

Six Key Questions for Strategic Planning Success

1. Where are you now?
2. Where do you want to be?
3. How can you close the gap between now and your future goals?
4. Who is responsible for executing the plan?
5. When will it be done?
6. How do you monitor and measure progress?

The Importance of Accountability

Emphasises the role of accountants as external chairpersons to ensure clients stay accountable to their plans.

Five Strategic Pillars

1. Financial Management: Setting clear profit goals and managing cash reserves.
2. People: Recruiting, retaining, and training high-quality staff.
3. Processes: Streamlining operations for efficiency.
4. Clients: Developing and maintaining strong client relationships.
5. Services: Offering a full range of services that meet client needs and future-proofing the business.

SWOT Analysis as a Critical Tool

Strengths and weaknesses are internal; opportunities and threats are external.
A powerful method to assess both your business and client’s business for future planning.

The Role of SMART Goals

Goals must be Specific, Measurable, Attainable, Realistic, and Time-bound (SMART).
They ensure actionable and achievable outcomes for both the firm and clients.

Actionable Strategic Plans

Develop simple, one-page strategic plans that clients can easily follow.
Monitor and hold clients accountable to their strategic goals over the long term.

To find out more about Mark, click here.