This session is designed specifically for accounting professionals looking to enhance client service, drive new revenue streams, and streamline operations using moneyGPS Advice and moneyGPS SMSF, now with 24/7 AI Support.

The best part? It’s all delivered under the moneyGPS AFSL, meaning no licence is required on your end. Watch the recording to understand how to transform your practice with digital advice.

Presented By: David Smith, Smithink + George Haramis, moneyGPS

Key Takeaways:

Digital advice is becoming a practical tool for accounting firms to expand their service offering without taking on additional compliance risk. This session explored two core tools, an SMSF review solution and a digital advice platform that can be integrated with minimal disruption. Key takeaways are outlined below.

Core Solutions

• A digital advice platform provides single-topic Statements of Advice (SOAs) based on client fact-finds, supported by qualified coaches operating under an AFSL.
• A separate SMSF review tool enables accountants to deliver factual superannuation analysis reports without requiring a licence.

Implementation and Onboarding

• Setup is typically completed within a week, including a one-hour onboarding session.
• The platform is branded for the accounting firm and supported with training, templates, and marketing materials.
• Minimal disruption to existing workflows.

Client Process and Experience

• Clients complete a mobile-friendly or desktop fact-find, such as a retirement or super checkup.
• The platform uses algorithms to assess data and suggest suitable SOA topics.
• Complex cases are triaged to a coach.
• Most fact-finds are completed in under 30 minutes, and SOAs are typically 10–20 pages in length.

Coach and AI Support

• AI tools assist clients through the process and direct them to a coach when needed.
• Coaches are salaried professionals who provide general advice and ensure compliance.
• There are no commissions or product sales involved.

Advice Topics and Compliance

• Advice areas include superannuation, retirement income, investment strategy, salary sacrifice, insurance, and estate planning.
• All advice is issued under a third-party AFSL.
• The platform ensures only appropriate topics are made available based on client inputs.
• Advice risk is fully managed by the AFSL holder.

Commercial Model and Revenue Opportunities

• The firm pays a subscription fee and retains 50% of the digital advice revenue.
• The firm also retains 100% of any fees charged for its own services.
• For the SMSF review tool, a common price point is $500 in the first year and $250 for subsequent annual reviews, with all revenue going to the firm.
• Referral commissions are also shared, with a portion donated to charity.

Education and Wellness Features

• Clients can access a library of education modules covering financial well-being, stress, and lifestyle.
• A credit system allows users to earn rewards for engagement, redeemable via super, cash cards or mortgage offsets.
• A future enhancement will introduce a financial wellness scoring feature.

Suggested Firm Workflow

1. Complete onboarding and branding.
2. Invite clients to complete the checkup.
3. Platform identifies suitable advice topics.
4. Coaches provide support where needed.
5. Firm accesses completed reports via the management console.
6. Ongoing engagement and education are handled within the platform.

Summary

• The solution provides an efficient way to deliver strategic advice at scale.
• It requires limited internal resources or compliance involvement.
• Designed to complement existing accounting services while offering additional value to clients.

Contact our Concierge Service – 1:1 Online Meeting or Call
▪ CALL – 1300 24 24 42 or Concierge Meeting
▪ Email: Viv Mishra – vi***@**********om.au
▪ Email: George Haramis – ge****@**********om.au 0410 590 526