Archive for March 2023
Insight from your peers
One of the challenges when running your own business is that it can be a lonely place. You’re making decisions based on your own experience and those of your partners if you’re in partnership. The insights and decisions you make can be self-reinforcing as they’re based on what is already happening and past experience in…Read More
How to get started with marketing in your accounting firm.
Fairly regularly I come across firms who for one reason or another have engaged a marketing consultancy. For many, this is entirely the wrong move. Few marketing consultancies understand the nuances of professional service firms. Many focus on things which might have some merit like brand and website but miss the core matters to be…Read More