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From Silos to Synergy: Why Culture, Not Configuration, Defines Cloud Security

cloud security concept

“The greatest weakness in your cloud security setup isn’t misconfiguration – it’s mindset.” As the professional services sector embraces the cloud, the conversation around security is shifting. The new frontier of risk management is not just about technology; it’s about people, behaviours, and culture. In a world where data is everywhere and threats evolve daily,…

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Closing the Loop: Lessons from a Lifetime of Practice, People, and Progress

closing the loop concept

If you’ve been reading my blogs over the years, you’ll recognise the same drumbeat beneath every topic: make it simpler, make it smarter, make it serve people. I’ve written about pricing and productivity, talent and leadership, marketing and client experience, and systems, data, and the great unbundling of work by technology. I’ve nudged (and occasionally…

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Leadership Strategies for Accounting Firms

Leadership strategies concept

Leadership in an accounting practice is the ability to guide people and the firm toward shared goals through influence, clarity and consistent action. In high-performing firms, strong leadership shows up in measurable outcomes across practice management. What great leaders improve: Leaders do things differently, and they get superior results. Above all, they work well with…

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From Compliance to Confidence: Managing an Accounting Firm in the Modern Era

accounting firm concept

Running a successful accounting firm today goes far beyond technical expertise. The environment is shifting rapidly, driven by client expectations, technology, and workforce dynamics, and firms need to adapt if they want to thrive. Effective management requires clarity of vision, purposeful leadership, and a deep focus on people. Leadership and Culture At the heart of…

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The Burnout Barrier – Five Simple Strategies for Accountants to Simplify and Restore

burnout concept

As Australian accountants, you navigate demanding schedules, tight deadlines, and the ever-evolving landscape of financial regulations. In the pursuit of excellence for your clients, it’s easy to let the pressure build. However, neglecting your well-being can lead to a state many professionals dread: burnout. Burnout isn’t just feeling a bit tired; it’s a state of…

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Get Business Advisory Right: Start with Strategy, Not Software

business advisory strategy concept

Many firms jump straight to software when they decide to offer business advisory services. It’s an easy trap to fall into. But without a clear plan, the right people, and a solid service model, the tech won’t deliver what you’re hoping for. Software supports advisory, but it doesn’t start it. You need a business advisory…

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From Cost-Cutting to Value Creation; Let’s Simplify the New Role of Outsourcing

value creation concept

For years, outsourcing was primarily seen as a cost-cutting tool, sort of like a way to shift non-core functions to lower-cost regions and improve profit margins. While reducing operational costs remains a valid advantage, today’s business leaders are beginning to see outsourcing through a more strategic lens. It’s no longer just about saving money; it’s…

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Mark Holton awarded Medal of the Order of Australia

Medal of the Order of Australia Mark Holton

We’re proud to share that Smithink Director Mark Holton has been awarded the Medal of the Order of Australia (OAM) in the General Division as part of the 2025 King’s Birthday Honours. This award recognises Mark’s outstanding service to the community through a broad range of sporting, educational, and charitable organisations. While well-known in the…

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Business Advisory Services – Turning Insight into Action

Insight into action concept

The Challenge: Commitment and Capacity As we enter a new financial year, I have been thinking about the ongoing issue in the industry of implementing a systematic and profitable business advisory service within accounting firms. The two “Cs” arise again and again: a lack of commitment to change and create a new practice model and…

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