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Are You Targeting Your Ideal Client?

I have long spoken to many accounting firm partners and team members about defining and agreeing on their ideal client profile. In my mind, an ideal client is someone who finds the perfect solution to their problems or needs in the services that your firm provides. The ideal client will be loyal to your firm,…

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How to Create Sustainable Opportunities

Accountants are fortunate (although not all may agree). Legislation dictates the annual demand for accounting services. This, along with the inconvenience of moving accountants, has provided some degree of disincentive for clients to shift from their incumbent accountant. However, the impact of this disincentive is diminishing. With compliance services increasingly commoditised, a reduced fee is…

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COVID-19 and Your 2021 Business Advisory Plans

Well, the last ten months have certainly been a challenge….a somewhat unexpected challenge that is! Many firms I have spoken to tell me they have been extremely time poor and have been confronted by how to: Manage staff working at home and associated workflow issues; Deal with multiple client questions, demands and management issues around…

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What lies ahead for Professional Service Firms in 2020?

This month I thought we would do something a bit different and examine an article from a fellow thought leader and long-term supplier to the profession both in Australia and New Zealand. I recently stumbled across the following article from Dave Birch of smartAR and thought you may be interested in reading it. Some good…

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How to Get the Bank to Say Yes – Now and in the Future

More and more there is a compelling need to deal effectively deal with Banks. In the current environment many businesses are looking towards the Banks for assistance with managing COVID-19 consequences through suspending repayments for set periods and support with loans for operational cash flow and the like. Even before the Global Pandemic interrupted our…

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